Executive Summary

July 2026 is a classic summer month with turbulent SERPs but improving efficiency: organic sessions came in at 29,027 (-9.1% vs M-1, -42.5% vs Y-1) yet SEO leads edged up to 466 (+1.7%) with 292 conversions (+4.3%). Unconfirmed volatility waves ran through the whole month (July 4-12, 18-19, 23+) without denting our visibility: 18 of 32 EN keywords sit in the top 3, and fewer visits keep converting into more patients.

Key highlights: Italy's Istanbul cluster surged ("trapianto di capelli istanbul" #15 → #6 ⭐, "clinica trapianto di capelli istanbul" #12 → #9) even as leads normalized to 56 (-17.6%) after June's spike. English delivered 272 leads (+3.4%), with "hair transplant turkey" steady at #12 in a SERP whose top 5 stays locked by competitors. French held 29 leads (stable) and "greffe de cheveux dhi turquie" reclaimed #1. London ticked up to 20 leads (+5.3%, +42.9% vs Y-1). Turkish: "istanbul saç ekimi" improved #4 → #3. LLM traffic eased to 209 sessions (-36.3%) and 8 leads at a 3.83% conversion rate, still far above the site average. New in this report: every keyword row now expands to show competitor positions and the SERP top 3, so the gap to the leaders is measured keyword by keyword, month after month.

Recommendation: use the new competitor view to pick the EN keywords with the smallest gap to the top 3 and concentrate the authority push there. On content, the refresh under way covers all translated blog articles in every language this month (the 3 patient cases are integrated, new articles land within days), then extends to the main pages of the site. The US remains the growth gap (0 top-3 keywords): prioritize the two top-10 city keywords to break through.