Executive Summary

May 2026 is a stabilization month after a difficult April, with SEO sessions at 38,059 (-2.2% vs M-1, -34.0% vs Y-1) and 287 conversions (-1.4% vs M-1). The core markets held roughly flat while the homepage continued its NavBoost recovery, with the two problematic Facebook campaigns paused on May 5.

Key highlights: Italy rebounded strongly to 39 leads (+95.0%) ⭐, the standout of the month. The English market held at 203 leads (-3.3%), with "hair transplant turkey" stabilizing at #9 while dedicated pages stayed strong ("beard transplant turkey" #1, "dhi hair transplant in turkey" #2). French softened to 34 leads (-19.0%) but headline positions held ("greffe de cheveux fue turquie" #1, "greffe de cheveux turquie" #5). London eased to 11 leads (-42.1%) on a small base. LLM traffic came in at 298 sessions (-25.9%) and 7 leads at a 2.35% conversion rate, still far above the SEO average.

Recommendation: Positions held through the May Core Update (May 21 to June 2). However, the Facebook campaign that polluted the homepage in April restarted around May 31 and is already pressuring the priority keywords again, so pausing or redirecting its Africa/Bangladesh ad set is the immediate priority to let the NavBoost recovery resume. Keep the EN authority push in parallel.

Link building: May placements target tier-1 media, ordered and awaiting publication: nydailynews.com (DR88) and statesman.com (DR82) in EN, lastampa.it (DR84) and torinotoday.it (DR63) in IT.