Executive Summary

June 2026 is a month of contrasts: organic sessions came in at 31,922 (-16.1% vs M-1, -33.3% vs Y-1) with the start of the summer season and a turbulent first half of the month in the SERPs, yet SEO leads jumped to 458 (+20.2%) with 280 conversions (+13.4%). Traffic quality improved markedly: fewer sessions, more patients.

Key highlights: Italy keeps leading the rebound with 68 leads (+74.4%) ⭐ and the Istanbul cluster recovering ("trapianto di capelli fue istanbul" #17 → #11, "fue zaffiro" #12 → #2) plus an AI Overview captured on "miglior chirurgo trapianto di capelli istanbul" via /it/clinica/. English delivered 263 leads (+29.6%) even though "hair transplant turkey" slipped to #12; "beard transplant turkey" holds #1 and "hair transplant cost turkey" holds #9. London rose to 19 leads (+72.7%) with the PRF cluster at #1 and "prp hair london" up #21 → #13. French softened to 29 leads (-14.7%) with the main keyword at #8. Turkish improved, "istanbul saç ekimi" #7 → #3. LLM traffic reached 328 sessions (+10.1%) and a record 15 conversions at a 4.57% conversion rate, more than double May, driven by ChatGPT (224 sessions, 13 leads).